Awareness Month for State Affiliates and Alliance Members

First, we want to thank you for all that you already do to advance school-based health care. In the midst of this changing health care environment, your dedication to the cause is more important than ever.

Healthy Minds, Healthy Bodies

How can YOU participate in awareness month?

  • Invite your Members of Congress to attend our two Congressional briefings on February 28 here in Washington, DC! Head to www.sbh4all.org/briefing for more information and to register.
  • Encourage your local, regional, or state government officials to issue a proclamation. When officials sign and promote a proclamation, the local news media has a photo or video opportunity upon which to build a story. Attention is drawn to your Awareness Month event and your SBHC staff is publicly acknowledged! It also provides a “teachable moment” for public officials and the entire community about the vital role of SBHCs.
  • Invite your legislator to a tour of a local SBHC.
  • Promote awareness month on your website and in your newsletters.
  • Hold an event in honor of awareness month.
  • Write an op-ed about school-based health care for your local paper.
  • Invite your Members of Congress to attend our Congressional briefing on February 28! More information about the event will be added soon.

Social Media

Grassroots support for any movement thrives on social media. The same goes for our school-based health care awareness month. Using platforms like Facebook and Twitter will allow us to reach, engage, and mobilize current and potential stakeholders, supporters, and advocates. We’ll want to provide up-to-date, tailored, and interactive content about awareness month through these channels to foster audience-to-audience dialogue. We need your help to promote awareness month, so please update your social media pages with the graphics above.

The hashtag for the 2018 Awareness Month is #SBHCmonth18. Use the hashtag in all of your social media posts. We’ll be monitoring the hashtag and who is using it, so we can retweet or re-post your content to a broader audience.

Starting at 2:00pm Eastern on Tuesday, February 20, the Alliance will host a Twitter chat titled “Healthy Minds, Healthy Bodies: SBHCs and Child/Adolescent Health” and we’d LOVE your participation. If you plan to participate, please email Anna Burns (aburns@sbh4all.org) and she’ll be happy to send you the chat questions and sample responses in advance. Download the graphic above to use in your Twitter chat promotion!

Building the Awareness Month Brand

An important part of any awareness campaign is consistent branding. Below, we’ve provided logos, social media graphics, and HTML code to embed our logo into your website. Right-click on a link below to open the image in a new tab. Then, right-click the image to save it to your device.

Awareness Month Logo (JPG, high-res)
Awareness Month Logo (JPG)
Awareness Month Logo (PNG)

Not sure what to post on your accounts? Here are some graphics you can download:

Facebook Post Graphic (PNG)
Facebook Post Graphic (JPG)
Facebook Cover Photo (PNG)
Facebook Cover Photo (JPG)

Twitter Post Graphic (PNG)
Twitter Post Graphic (JPG)
Twitter Cover Photo (PNG)
Twitter Cover Photo (JPG)

Photo announcing February as national school-based health care awareness month.
To embed the graphic above (with its link to our awareness month webpage), copy and paste this HTML code into your website:

 

Media Relations: Advancing the SBHC Movement through Public Relations

Submit a letter to the editor or an op-ed to your local/state newspaper highlighting why SBHCs just make sense. These letters will be especially powerful if they come from an individual working in the school-based health care field, or from someone whose life has been positively impacted by their SBHC.

What’s Your SBHC Story?

We want to hear from you! What are you doing for awareness month? Email your story to Anna Burns (aburns@sbh4all.org) and don’t forget to include pictures! With your permission, we’ll use your story for future blogs and social media posts.

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